Green Claims Directive
Objective of the Green Claims Directive
The Green Claims Directive aims to prevent greenwashing by ensuring that environmental claims made by companies about their products and services are reliable, comparable, and verifiable across the EU.
Disclosures Required
Companies will be required to substantiate any voluntary green claims they make in business-to-consumer commercial practices. Environmental claims will only be permitted if they meet minimum criteria and are independently verified by a third party
The Directive mandates greater transparency, ensuring that environmental claims are backed by verifiable data, preventing misleading or exaggerated statements. Claims will require a rigorous verification process including Life Cycle Assessments (LCAs) and third-party certifications
There will be periodic reviews of environmental claims to ensure ongoing compliance
Companies in Scope
The Green Claims Directive applies to all companies operating within the EU that make environmental claims about products or services.
Key Dates
March 2024: The European Parliament voted in favor of the Green Claims Directive
Early - mid 2025: Finalized text is anticipated. The European Parliament and Council of the European Union are still negotiating an agreement
If an agreement is met, EU member states must implement the Directive into national law within 24 months and apply measures within 26 months.
Preparing for the Green Claims Directive
Keep up to date with rollout of the regulation
Assess current environmental claims and conduct product LCAs
Prepare for third-party verification of environmental claims
Our Recommendation
Although an agreement remains to be reached, we recommend companies begin preparing now. Review your current environmental claims to ensure they are accurate and begin the process of conducting LCAs for your products while identifying third-party certification partners. This will help prepare your company for compliance and enhance your trust and leadership in sustainability.
Where Bespoke ESG Can Support
At Bespoke ESG, we specialize in guiding companies through the complexities of evolving regulations like the Green Claims Directive. Here's how we can support your compliance efforts:
Green Claims Audits: We help you assess your current environmental claims, identifying gaps and areas for improvement to ensure compliance with the directive
Verification Preparation: We assist with gathering the data and documentation necessary for third-party verification, including Life Cycle Assessments and sustainability certifications
Regulatory Updates: We keep you informed of key updates as the Green Claims Directive is finalized, helping you stay ahead of compliance deadlines
Beyond Compliance: We work with you to leverage sustainability as a strategic advantage, going beyond regulatory requirements to create business value and strengthen your brand’s reputation
Bespoke ESG ensures that your company not only complies with the Green Claims Directive but also positions itself as a leader in transparent sustainability practices.
Reach out to us to learn how we can help you with your ESPR needs!
Disclaimer: The information provided in this document is for general informational purposes only and does not constitute legal advice. Regulatory advice is provided solely within the scope of contracts between Bespoke ESG and its clients.